Year: 2017

9 November, 2017

Targeting your holiday audiences…don’t leave them cold.

With black Thanksgiving, Black Friday and then the holidays all looming in the near future it might be a good time to check your data and make sure you are targeting the right list. Just as the naughty and nice lists are being rechecked this time of year, you should be looking to make sure...

1 November, 2017

Get a jump on targeted audiences for Black Friday!

The ghosts and goblins have come and gone for another year and the scariest thing you likely face now in Q4 is the data you need to target audiences...

27 September, 2017

Direct mail – making it more targeted and cost effective

I got two yesterday in my mailbox. Those postcards and what looks like hand-addressed letters with offers for everything from local dealer VIP events to how to make money...

28 August, 2017

Using first party data to identify cross screen opportunities.

The use of first party data and the ability to use it to identify audiences, analytics and look alike or deterministic audiences is slowly gaining traction and becoming increasingly...

18 August, 2017

Event driven businesses win big with mobile location data.

Coming very soon to a baseball, football, hockey, basketball game, golf tournament, race, concert, play and more near you is the ability to truly connect with the event and...

17 August, 2017

Having an Omni Channel approach to marketing has multiple benefits.

Not long ago the buzz around making consumer campaigns “customer centric” was gaining steam and many marketers began exploring how to execute on this and reach their customers across...

3 August, 2017

Location Accuracy – Stop using it as an excuse not to do targeted mobile campaigns.

For years I have been hearing the “last meter” argument for “why mobile marketing data doesn’t work and should be avoided”. Nearly every time I hear it I roll...

7 July, 2017

Customer engagement is no longer a nice to have. How to get caught up if you are lagging behind.

Marketers are struggling with how to get customers to engage. With so many channel options and declining attention spans it has become an issue. Add to that the problem...

3 July, 2017

Common Myths about data use in marketing.

With marketers furiously trying to make sense of the data they collect to make it actionable, and in many cases trying to find scale once they do, there are...