our data

Our Data

As a leader in the data services industry, The Datastream Group sets the standard for data integrity. Having massive amounts of data is important but assuring that it is as clean and fresh as today’s data technology can produce is critical to our customers success and our reputation. That’s why our clients stay with us year after year and recommend us with confidence.

Opt-In Data

The Gold Standard of Direct Marketing

Opt-In data is the gold standard of direct marketing and Datastream data raises the bar for the rest of the industry to follow. Our consumer opt-in data is one of the largest, most accurate, and diverse databases in the industry encompassing 270 million consumers and 60 million households.

In addition to basic data points of names, addresses, phone numbers and e-mails, our opt-in data offers over 500 selects. We can build a custom audience for you or append your database with the desired data points that most other data providers simply cannot.

Online Data

Target Down to the Individual Level

Datastream Groups’ online data covers over 90% of all the traffic on the web. We process up to 600 million consumer records every day, many of which have hashed e-mails linked to them. With hashed emails as identifiers, our clients can get a crystal-clear view of how consumers are interacting with their brand regardless of what platform from which they log on.

Datastreams’ online data gives you the power to target precisely, down to the individual level, from IP addresses or geo-target by latitude and longitude. You can build audiences specific to your campaign needs by keyword searches, tracking cookies or by category of website visited. Datastream also has the flexibility to use your existing data, and append it with available online data. We can then deliver it to you directly or onboard it to your DSP.

Our data is also available on the major platforms like LiveRamp, Lotame, SOVRN and BDex.

Mobile Data

Location Data to the Individual Level

Datastream Group has one of the largest sources of mobile beacon data in the world boasting some of the highest location accuracy in the industry. With it we have the ability to build audiences by location-based habits such as store frequency, event frequency, duration of visit and more.

Much of our mobile data also includes a hashed e-mail giving us the ability to reach the consumer at an individual level. The individual mobile ID (MAID), combined with the hashed e-mail provides double verification making this data incredibly accurate.

B2B DATA

Datastream B2B

One of the most comprehensive and accurate business databases ever produced! Two years in the making! Over 33MM Companies, 105MM Contacts/Employees, 92MM emails and 74MM phones! Updated monthly! Ask us about licensing opportunities.

Accuracy and Hygiene

Stringent Hygiene for the Cleanest Data

At Datastream Group we take great pride in our stringent hygiene processes which produce the cleanest, most accurate data available anywhere. We scrub our data with only the most up-to-date hygiene lists like “do not call” (DNC) and “unsubscribed” consumers and “flagged” Facebook users so our clients are always in compliance with industry standards and are only targeting the most desirable consumers.

Our postal data are cleansed quarterly against NCOA and CASS. In fact, we are so confident in the quality of our data that we give our clients options on the confidence level of the data.

Custom Built Data

Audiences that Match Your Exact Profile

Because Datastream Group is all-encompassing in the scope of data we offer, we have the flexibility to draw from a variety of data to suit your specific needs. We can custom build an audience for you from the ground up pulling from the sources you need for a specific campaign.

If you need online, social or mobile data combined with direct mail or email data—or all of those sources—we’ve got it all under one roof. We are dedicated to providing clients with the specific data they need, when they need it, ready to deploy at scale. And since our data is as clean and accurate as possible you can be assured that your ROI is will be as high as possible.

Get the data you want custom built, the way you need it for your next campaign.

onedb

OVER ONE BILLION DATASETS IN OUR onedb

onedb is Datastream Groups’ renowned data product recognized as one of the largest, most accurate and diverse databases in the industry. onedb incorporates our top databases merged together to form a single, powerful database with over one billion data sets and more than 500 data select options.

Inside onedb, each individual record includes a full postal address, email address, landline and cell phone numbers, plus IP addresses and more. You can choose from a wide variety of selects including geographic, demographic, psychographic and ethnicity and targeted interest categories like automotive, political, financial and many more.

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