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A huge resource of online and offline data gives you precise targeting options for audience acquisition, creation and retention. Utilize our opt-in data, internet advertising and mobile location products to deliver more powerful campaigns that create success.

Opt-In Email Lists

Identify, Keep and Expand Your Customer Base

In today’s digital-centric world, marketing through email has evolved into one of the most cost-efficient methods of reaching, keeping and expanding your customer base. But more than that, it is a low-cost, high-impact form of branding and building a one-to-one relationship with individual customers. Having the ability to deliver your digital ad targeting only those customers that have interacted with your email campaign puts tremendous targeting options in your hands. The central component of your email marketing campaign must be a clean, fresh, opt-in list. At Datastream Group all of our B2B and B2C email lists are permission-based and fully opt-in.

BUSINESS-TO-CONSUMER AUDIENCES

With 270 million consumers, 60 million households and hundreds of filters available, Datastream Group can help you target the exact audience you need for your B2C campaign with pinpoint accuracy. Choose General Demographic data points like:

  • Age
  • Income
  • Ethnicity
  • Geography

…and other key demographics.

Layer those groupings with Lifestyle Demographics that cluster around your desired audience like:

  • Homeowners and Home Improvement
  • Auto Owners (by type)
  • Military Veterans
  • Continuing Education Seekers
  • Pet Owners

…and many, many other options, to craft the most desirable and likely to respond audience.

BUSINESS-TO-BUSINESS AUDIENCES

The Datastream Groups’ B2B Master File is the most comprehensive, up-to-date resource of U.S. businesses. It is composed of 30 million businesses nationwide which includes 28 million business contact emails. This huge database provides the flexibility to segment by:

  • Industry Type
  • SIC Classification
  • Size of Business
  • Geographic Location
  • Contact title
  • Contact Business Phone Number

Every company faces unique challenges with their email marketing campaigns. Datastream Group is committed to help each one of our clients achieve success andprovides the opt-in email tools, data and consultative expertise that get the results you want.

Contact The Datastream Group Today!

Contact Datastream Group today to learn more about how to identify, keep and expand your customer base with our opt-in email lists.

Direct Mail Lists

Accurate Data for Effective Campaigns

The effectiveness of any direct mail campaign—and your ROI—is tied directly to the accuracy of your mailing list. While having a large list may seem like the most important metric, accuracy is the overriding factor. Because our databases incorporate opt-in email addresses and mobile ID’s, you now have the ability to couple digital impact with offline campaigns for maximum efficiency. Datastream Group is recognized as having one of the world’s largest and most accurate databases in the industry.

A MASSIVE AND SCRUBBED MASTER FILE

At Datastream Group we take great pride in our stringent hygiene processes which produce the cleanest, most up-to-date data available anywhere. Our Master File is huge consisting of 1 billion data elements, 325 million consumers and 120 million households. Our databases are derived from self-reported consumer data, completed forms and surveys, and compiled lists including publicly-available sources such as telephone listings, voter registrations. Our postal data are cleansed quarterly against NCOA and CASS so our clients are assured of receiving pristine data for pinpoint accuracy. In fact, we are so confident in the quality of our data that we give our clients options on the confidence level of the data.

Contact The Datastream Group Today!

Contact a Datastream representative today about how our direct mail lists can help you grow your business.

MAID/Hashed Email Data

Unique Identifiers for Personalized Marketing

One of the most important developments in digital marketing has been the widespread use of Hashed Emails and Mobile Advertising ID’s (MAIDS). These “sticky” identifiers offer powerful marketing tools that can track individual email ID’s regardless of the platform they use. Hashed emails and MAIDS can track where that ID goes on the web, behaviors that occur like link clicks, online purchases, browser searches, file downloads and more. That’s powerful information marketers crave.

ACTIONABLE DATA ENHANCEMENT

Datastream Group utilizes hashed emails and MAIDS in a powerful way by incorporating behavioral activities into our data products. Our clients gain insight they can use to develop personal one-to-one marketing relationships. Hashed emails and MAIDS can be used as powerful filters that zero-in not only on demographics but behavioral activity as well. By integrating this collected intelligence with our existing databases, Datastream Group can offer the ability to target individuals digitally, or extend that reach offline through postal delivery or telemarketing efforts.Our opt-in dataset includes 340 million individuals paired with email addresses, IP address and timestamps. Our Device ID Dataset features 80 million ongoing monthly feeds paired with hashed emails, IP address and timestamp. We also control 330 million Device ID’s matched to consumers.

Contact The Datastream Group Today!

Reach your targeted audience on a granular one-to-one basis. Contact Datastream Group today for a more information.

Internet Advertising Data

Digital Data for Internet Advertising

Advertising on the internet has become more sophisticated, targeted and effective than just a few years ago. Today, most advertisers dedicate a big porting of their total marketing budgets to reach their audiences where they spend an ever-increasing part of their day—on the internet.

YOUR AUDIENCE ON EVERY CHANNEL

At Datastream Group our digital data will power-up every internet advertising program you employ. Select one of our existing lists or structure a targeted audience for delivering your online display ads. Append and enhance your current database with behavioral and browsing data we’ve collected on your target audience.

Our internet advertising data can help in every channel including:

  • Banner/Display Ads
  • Social Media Ads
  • Search Engine Marketing
  • Native Advertising
  • Remarketing/Retargeting
  • Email Marketing

Utilize our hashed emails and MAIDS to support your sequential marketing efforts and enrich your omni-channel experience.

Contact The Datastream Group Today!

Contact Datastream Group today about our internet data and launch your web advertising with confidence.

Mobile Location Data

Reach Your Customers Where They Are

In today’s world our cell phones are nearly an extension of ourselves. For most people, they are in our pockets, or within reach at all times. With technology embedded in our phones and mobile devices we can be tracked extremely closely, usually within meters of our physical location.

Location technology coupled with hashed emails and Mobile Advertising ID’s (MAIDS), when harvested, can inform marketers with critical information. They can learn when a consumer or potential client is approaching a store, visiting an entertainment venue, passing near a hotel or sitting in a bar or restaurant. The options or delivering advertising and branding messages in real-time or after the fact is almost limitless.

TARGETING CUSTOMERS WHERE THEY ARE

More than other digital data points, mobile location data tracks very closely with intent to buy and actual purchase activity. After all, if a customer is physically located in a brick and mortar store, restaurant or auto dealership, it’s a much stronger indicator of purchasing activity than simply browsing online.

Datastream Group offers mobile location data that can be coupled with your audience demographics. For marketers implementing sequential advertising, omni-channel marketing and real-time digitally served ads, Datastream can customize the exact audience you want to reach and reach them in real time.

Contact The Datastream Group Today!

Learn more. Contact a Datastream Representative today.

Services

Expert data management creates clarity and empowers you with insight about your customers. Our data analytics, list append and enhancement and data onboarding allow you to enrich your data to inform decisions and create smarter campaigns.

Direct Mail Analytics

Direct Mail Knowledge is Power

If part or all of your marketing plans include direct mail campaigns, Datastream Group has the databases and analytic tools that can refine your strategies to increase your ROI. Once your campaign is executed, our analytics team can help you understand with accuracy your delivery and response rates, exactly what messaging has worked best, conversion rates per campaign, and how various campaigns have impacted your overall conversion goals.

ANALYTICS FOR REFINEMENT AND GREATER ROI

Datastream Group can help you achieve greater effectiveness for your direct mail campaigns through our powerful analytical tools, but also incorporate data from your email outreach, internet advertising and mobile marketing so you can have a holistic view of your total market reach. Our analytics include:

  • List Profiling
  • List Segmentation
  • List Acquisition
  • List Hygiene
  • Response Tracking
  • Response Reporting

Contact The Datastream Group Today!

Contact Datastream Group today to learn more about how we can help maximize response rates and conversions for your next campaign.

Data Append/Enhance

Enrich Your Existing Data

Databases are dynamic and keeping them up-to-date is a challenge. Your in-house file is likely created from a variety of sources that don’t collect or look for similar data. One source may collect a name and postal address while another collects an email address linked to a recent purchase.

Even when combined, important data points can be missing and structuring an effective marketing program with incomplete data can be a nightmare. Datastream Groups’ Append and Enhancement services can address those challenges promptly and with unsurpassed accuracy.

Consumer and Business Applications

Datastream Group can take your file and fill in the missing details so the performance of your next campaign is more effective and efficient. Here are just some of the data points we can offer to enrich your file:

CONSUMER ENHANCEMENTS

  • Auto Ownership
  • Date of Birth
  • Education
  • Email Address
  • Gender
  • High Income Selects
  • Home Value
  • Income
  • Interests
  • Lifestyle Selects
  • Marital status
  • Occupation
  • Phones Number
  • Postal Address

BUSINESS DATA ENHANCEMENTS

  • Industry Sector
  • NAICS Code
  • Position/Title
  • SIC Code
  • Website Address
  • Years in Business

Contact The Datastream Group Today!

Get more performance out of your database and reduce wasted effort. Contact a Datastream representative today.

Data Aggregation

UNLOCK THE POWER OF DATA

Datastream Group and Datasys, the leading third-party data aggregator, is transforming the way you harness information.
With our cutting-edge technology, we harness the stream of ad exchanges, SDK’s, ad direct publishers, extracting billions of data signals.

Uncover Hidden Opportunities

Our in-depth analysis uncovers hidden patterns and trends, enabling you to identify untapped markets and optimize your campaigns.

Comprehensive Coverage

Datastream Group and Datasys sources data from diverse channels and in untapped markets such as Africa, APAC, Middle-East and LATAM.

Real-Time Precision

Advanced algorithms ensure that you receive up-to-the-minute data, allowing you to react swiftly to changing market dynamics.

Unprecedented Scale

We effortlessly handle massive volumes of data, giving you access to a wealth of insights that were previously out of reach.

Contact The Datastream Group Today!

When it comes to revolutionizing innovative Data Aggregation, Datastream is transforming the way you harness information. Contact a Datasteam Group representative today to find out how we can help you transform your business into actionable intelligence.

Custom Audience Builds

Build an Audience With Your Exact Specifications

The amount of data available today and the analytic tools for utilizing it makes customer profiling more much more accurate and efficient than ever before. At Datastream Group we can utilize thousands of data points, lifestyle and demographic filters that help create the exact custom audience that will make your marketing programs sing.

Custom Audiences for Maximum Response

Understanding your customer profile is essential to growing sales and profits. The more you know about your customers the more sharply targeted you can be. That means less waste and better ROI’s. Working with Datastream Group, we can build an audience for you from the ground up. You can include or suppress the exact data points that have the strongest correlation to generate response for your product or service.

If you find that your ideal target audience is a single, non-smoking male, 18-24 years old, of Hispanic ethnicity that owns a motorcycle and lives west of the Rocky Mountains, Datastream Group can isolate those specific data points from our huge Master File and deliver that exact audience.

Contact The Datastream Group Today!

Contact a Datastream Group representative today and learn more about building the custom audience you want.

Email Service Provider

Email Services for Customized Offerings

Today, nearly every business incorporates digital marketing as a critical element of their overall growth model and for many companies, customer data has become an extremely valuable asset. Email marketing can play a crucial role as it enables you to create a one-to-one relationship with individual customers, reinforce branding and value messaging and deliver customized offerings based on behavioral attributes. Datastream Group provides complete email services that will bring your business to the next level.

Email Verification

Effective email marketing starts with a clean and verified list. Industry research has show that over 20% of email address will go bad within one year. Don’t let bad email addresses bring down your marketing effectiveness and lower your ROI! Datastream Group provides bulk email verification services that will help you reach more customers and at a much lower cost that you might expect.

Our bulk email verification services will:

  • Check for Formatting and Syntax Errors
  • Verify Domain and Server
  • Confirm Mailbox Addresses
  • Provide Clear Reporting

Functionality

The Datastream Group Email Services program is designed to be much more than just an outbound service. It integrates with your overall sales process and allows for effective “after the click” activities. Just some of the functions include:

  • Integrate and update your database in real-time
  • Provide creative services for emails, landing pages and web forms
  • Subject line testing that work to increase open rates
  • Visitor ID and tracking
  • Behavior based automations
  • Notifications
  • Lead scores

Contact The Datastream Group Today!

Learn more about how the Datastream Email Service can help your sales team close more sales and increase your brand visibility and value.

Data Onboarding Services

Put All Your Data To Work

Your offline data is a treasure trove of customer information and a critical asset for your company. Bringing your offline customer records together with your online users with accuracy allows you to gather insight into how effective your overall marketing campaigns are working regardless of platform so you can deliver much more accurate marketing messages and personalize them based on individual behaviors. Datastream Group offers effective and affordable onboarding services that will put all of your marketing assets to work for you.

Onboarding With Confidence

Datastream Groups’ onboarding process will ingest offline data such as customer names, postal address, email address and phone numbers and match it with offline resources. Data can incorporate CRM sales and transaction data as well. All personally identifiable information is anonymized to protect consumer privacy and stay compliant with digital marketing regulations. We can also match offline data to online activity using cookies, hashed emails and MAIDS. All matched data will be technically formatted to your desired platform.

Contact The Datastream Group Today!

Start putting all your data to work for you today. Contact Datastream Group for more information about how our onboarding services can move your business forward.

Data Management

Gain Greater Insight About Your Customers

Today, organizations and enterprises can be flooded with vast amounts of data. Many are not equipped to properly store, validate, protect and analyze it in a way that can be utilized throughout the organization. For most companies, performing these functions properly is both complex and time intensive.

Datastream Group provides the data management services you need to gain insight into customer behaviors and trends and for creating personalized customer experiences that will set you apart from your competitors.

Let Datastream Do the Heavy Lifting

As a leader in the data services industry, Datastream Group provides “best in class” data management services. We’ll consult closely with you to determine what data management services are right for you and work within the data storage architecture you require. Our services offer both on-site and cloud storage options that are reliable, scalable and completely secure. We provide flexible data migration options, data back up and archive applications for additional security and peace of mind.

Contact The Datastream Group Today!

When it comes to managing your data securely and efficiently, let Datastream Group do the heavy lifting while you concentrate on increasing sales and profits. Contact a Datastream Group representative today.

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