Microsoft Xandr/Curate New Partnership with Datastream Group unlocks opportunities for today’s marketers.

REACH YOUR AUDIENCE WITH THE PRECISION OF CONNECTED TV (CTV), MOBILE, AND DISPLAY ADVERTISING

Buyers are looking for unique, privacy-compliant audience data—like publisher first-party data or retail data—which traditionally have not been available in data marketplaces due to consumer privacy and data leakage concerns. Another challenge buyers face is finding TV viewership audiences, which is becoming increasingly important to extend campaign reach.

Xandr is expanding the scope of Inventory Library to provide access to additional curated catalogs, composed of unique packages of data and inventory from select Curate partners and organized by categories—like retail media, TV viewership, search data, and more.

Datastream Group is one of those partners who will create campaigns with our data and push them to any DSP for distribution.

TARGET AUDIENCES AND TAILOR YOUR NEXT CAMPAIGN

CONNECTED TV (CTV)

Datastream Group connected TV marketing provides huge opportunities to really hone in on a target audience – using first-party and third-party data to target audiences and tailor campaigns accordingly. The ability to target on Connected TV provides better audience efficiency and reduces media waste, and the noise of reaching irrelevant viewers and households.

DISPLAY ADVERTISING

Display advertising can be one of your most profitable advertising initiatives. When you combine strong call to action creatives and the marketing experts at Datastream Group to deliver performance centric conversion paths, you end up with a powerful solution that drastically improves your return on investment.

MOBILE ADVERTISING

Your potential customers rely more and more each day on their mobile devices. Companies who choose to place their ads on mobile are one step closer to their customers, as these companies meet their customers right in the palm of their hands. Mobile advertising works very differently from traditional advertisements that run on the radio, TV, or newspapers for anyone to hear, watch, and read. Datastream Groups mobile advertising data allows marketers to customize the format, content, and targeting of those ads to reach a very specific audience.

Household IP Targeting

Datastream Group provides a powerful tool for digitally targeting individual households. Once a list of names and physical addresses is selected, we use a patented technology to match those to individual household (or business) IP addresses (internet addresses).  We can then isolate individual households and show your display, Native or video ads JUST to those particular households that you want to reach.  It’s direct mail for the internet!  You have all the benefits of direct mail without the cost of printing and postage. And, unlike direct mail, it’s not a one-time shot.  We target your list of potential customers repeatedly and show them your ads on the websites and apps they go to.

Zero Wasted Impressions or Budget on Your ROI

At the conclusion of each month throughout the campaign we will identify which of your new customers were a result of the IP Targeting Program. We will match your new customers addresses from that month to targeted addresses from the IP Targeting Program. Matches indicate a “converted” household and that home will be removed from the list so that you don’t continue to show them your ad.  Zero wasted impressions!

Contact Datastream Group today for a free consultation on how we can help you advertise with IP targeting.

As consumers spend more of their online time on smartphones and tablets, it’s important to include a mobile strategy in your digital marketing. Our Mobile Conquesting service allows advertisers to use location-based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices.

How It Works

We place your ads across premium mobile apps and mobile web browsing sites within the area you want to reach.  We offer dynamically updated ads that show the user the distance they are from your location or if you have multiple locations – the distance to the closest.  We can even “geo-fence” down to a 500-foot radius around your competitor’s locations.  We have thousands of categories to choose from and even weather triggers.

Our Mobile Conquesting platform also gives you the opportunity to use full screen ads in addition to standard mobile sized ads.  And, ads can be dynamically updated to show the user distance from your location!

Contact Datastream Group today for a free consultation on how we can help you include Mobile Conquesting in your marketing strategy.

Native ads are one of the most effective digital advertising services Datastream Group provides and if you aren’t offering this to your clients, you should be!  These types of ads dynamically match the look, feel and visual context of the website or app where they are seen.  These are not your average display ads. They can run across all devices or be specified mobile only. Native ads come in many forms, but all share the common goal of not “looking” like an ad.

Native ads are proven to have higher levels of engagement than traditional non-native ads, and they get results.

Contact Datastream Group today for a free consultation on how we can help you maximize the power of Native Advertising.

Videos can quickly capture a viewer’s attention and get them engaged with your brand. Today, thousands of websites offer video advertising opportunities. It can be any video you want including a straightforward sales pitch, an instructional video or product demo, any ad you want your target audience to watch. Importantly, video ads demonstrate some of the strongest ROI of any type of digital advertising.

Our sophisticated video ad targeting allows you to target your customers in any of the following ways:

1. Video Retargeting
2. Video Household IP Targeting
3. Video Keyword Targeting
4. Video A.I. Targeting
5. Video Behavioral Targeting
6. Video Targeting on Facebook/Instagram
7. Video Targeting with Mobile Conquesting
8. YouTube Targeting
9. OTT* and Connected TV

*What’s OTT?  It’s the newest way to target your ads.

OTT or Over The Top is video programming transmitted via the internet, not on traditional cable or broadcast. It can be watched on any type of internet connected device including Roku, Connected TV/SmartTVs, Fire TV Sticks, XBOX, PlayStation, AppleTV, ChromeCast and more.

Our OTT gets you to thousands of publishers and streaming exchanges on stations like: A&E, AMC, Discovery, ESPN, FOX, NBA, NBC, Syfy, Adult Swim, CNN, and Food Network.

Contact Datastream Group for more information on how we can help you advertise with video targeting.

At Datastream Group we go beyond just Facebook and Instagram targeting. We offer what we call Facebook Premium.  This means your ads go across:

• Facebook & Instagram’s News Feed
• Facebook Audience Network (the #1 native mobile ad exchange in the world)
• Facebook Messenger App
• Facebook Instant Articles
• Facebook Marketplace
• Facebook & Instagram Stories

We can also show your ads to people on Facebook that you want to target from a list of emails you have by creating a Custom Audience.

Facebook & Instagram Facts

68% of adults say they use Facebook and 35% say they use Instagram, which makes those platforms the #1 and #2 social sites in every adult demographic from 18+.  Source: Pew Research Center, Social Media Use Jan. 2018

Top Reasons to Use Our Facebook Premium and Instagram Ads Today!

• We convert new customers and Retarget those who have yet to buy, across ALL of the Facebook platforms
• Place ads on the largest mobile native network in the world, Facebook Audience Network.
• Target potential candidates for recruitment with a Job Listing News Feed Ad
• Promote your event with a Event Response News Feed Ad
• We maximize thousands of demographic and geographic targeting techniques
• Get instant access to client data in our 24-7 online reporting portal
• We can match an email or phone database to customers’ Facebook accounts and target just those people with ads
• Look Alike Audience targeting takes an advertiser’s customer database and finds new matching customer profiles
• We can track when potential customers convert on your website, too!

Contact Datastream Group today for a free consultation on how we can help you maximize the power of Facebook & Instagram advertising.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

The Datastream Group SEO Campaigns encompasses everything from:

• Consultation
• Keyword research
• Redeveloping the website
• Creating incoming links
• Submitting to search engines
• Optimizing for voice searches
• Monthly reporting

We even include our Online Reputation Management platform where you can monitor what is said about your business online.  Datastream Group is dedicated to the highest standard of SEO that major search engines demand.

What’s included in our SEO Campaigns?

ON-PAGE SEO

• Title, Meta, Alt Tags
• URL structure
• Relevant keywords
• Site Map, Popularity, Speed
• Error Messages
• Freshness of Content

OFF PAGE SEO

• Search Engine Submission
• Directories Submissions

ONLINE REPUTATION MANAGEMENT

Manage all your Online Reviews, Mentions and Social from one platform

With Targeted Display, Datastream Group offers campaigns that include Keyword Targeting, Behavioral Targeting, Retargeting and Artificial Intelligence (A.I.) Targeting designed to show your ads to the exact audience you want to reach, to deliver the right message on the right device at the right time.

Our Targeted Display products include:

• Complete optimization including strategy, ad serving, and reporting.
• Full transparency, giving you the assurance your budget is allocated efficiently.
• The ability to target specific audiences, rather than only specific sites, by leveraging the data collected by our algorithms.
• The power to implement advanced testing to ensure you are maximizing the click-through-rate (CTR) and conversion rate of your advertising and landing pages.
• We track impressions, clicks, view-throughs and conversions!
• We implement Retargeting campaigns to target people who have been to your website but didn’t convert.
• Keyword Targeting using the keywords and phrases your customers are searching for and contained on webpages they are reading.
• With A.I. Targeting we are showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
• We can target over 2,000 different Behavioral Categories and show your ads to the people most likely to want your products and services.
• We geo-target every campaign, showing your ads just to the people in the areas you want to reach.

Learn how Datastream Group can help your company gain an edge on the competition. Contact us today!

Retargeting is all about converting visitors to your website into customers. It can be done with regular display ads, Native ads, and even Video ads!  Your website probably has thousands of visits per week and you maybe get a few leads from those visits. Do you know that the average consumer looks at more than ten websites while researching and looking for a service or product? Why not advertise to these prospects while you can?

Retargeting works by installing a pixel onto your web pages so that you can “follow” your customers around the web showing them ads as they browse their favorite web sites. Retargeting is a great way to keep reaching customers who have expressed an interest in your product or business, but have not turned into a lead.

Retargeting Gives You a Second Chance for Success!

Not everyone will convert the first time they are on your website, in fact, only about 2% of visitors convert the first time they visit a website.  Why not remind them of their interest, and create a second chance to attract an inquiry or sale?

You can even target prospects based on pages they’ve visited by using a special ad designed to reflect their specific area of interest, or by offering, for instance, a special discount or sale price on a particular product they viewed

Contact Datastream Group today for a free consultation on how we can help you get a second chance to make a first impression with a Retargeting campaign.

Installing a Live Chat feature on your website is a powerful way to convert visitors to your website into customers. Having Live Chat on your website enables you to get more leads and engage website visitors with live, trained, chat agents, 24/7.

Live Chat Features Include:

• Live Chat box installed on your website and text to chat option for mobile too
• Customized Live Chat box options to match the look of your website
• “Call Connect” feature has the agent connect leads straight to the business’ designated phone number
• Trained agents can handle all lead inquiries in both English and Spanish
• CRM Integration

How it Works:

Website visitors are presented with an invitation chat box that is designed to match your website’s look with the option to chat or text (on mobile only). Trained agents with knowledge of your client’s company get lead information. New leads are delivered in real time, with the full transcription of the chat or text conversation.

Contact Datastream Group today for more information about Live Chat for your website.

At Datastream Group our Campaign Managers are Google Ads Certified in Google Search Ads (also known as Pay-Per-Click). This type of advertising is focused around keywords that are relevant to your business offerings. Our Campaign Managers handle the weekly optimization of your campaign, from building the most sophisticated results-driven ads with up to 4 ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, text messaging, and click to map to your business.

What do your Google Pay-Per-Click Ads include?

Step 1:  We will create a keyword list for you to approve (typically 20-30 to start as a best practice).  These will be the words and phrases that we will bid on to show your ads.

Step 2:  The next step is compelling text creation for your ads to make sure you are maximizing your message, using the appropriate ad extensions to capitalize on real estate in the Google search engine results page.

Step 3:  We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively. No “set it and forget it” with our campaigns.

Step 4:  You can log in to our reporting dashboard at any time to see real time results and each month you will receive a comprehensive report to go over with your clients detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversion details.  This report includes:

• Clicks and Click-through Rate: How many people are clicking on my ad?
• Transparent cost of every dollar spent:  You are charged when a click occurs on an ad.
• Top Keywords: Keywords that are driving results broken down by cost-per-click.
• Ad Performance: Which ad set is driving the most traffic to your conversion points.
• Conversions: How many people converted both on your ad or on your client’s website?
• Device Performance: Which device is getting the most engagement on my campaign?

Contact Datastream Group today and learn more about how Google Ads can improve your bottom line.