Having massive amounts of data is important but assuring that it is as clean and fresh as today’s data technology can produce is critical to our customers success and our reputation. That’s why our clients stay with us year after year and recommend us with confidence.
Opt-In Data
THE GOLD STANDARD OF DIRECT MARKETING
Opt-In data is the gold standard of direct marketing and Datastream data raises the bar for the rest of the industry to follow. Our consumer opt-in data is one of the largest, most accurate, and diverse databases in the industry encompassing 270 million consumers and 60 million households.
In addition to basic data points of names, addresses, phone numbers and e-mails, our opt-in data offers over 500 selects. We can build a custom audience for you or append your database with the desired data points that most other data providers simply cannot.
Mobile Data
LOCATION DATA TO THE INDIVIDUAL LEVEL
Datastream Group has one of the largest sources of mobile beacon data in the world boasting some of the highest location accuracy in the industry. With it we have the ability to build audiences by location-based habits such as store frequency, event frequency, duration of visit and more.
Much of our mobile data also includes a hashed e-mail giving us the ability to reach the consumer at an individual level. The individual mobile ID (MAID), combined with the hashed e-mail provides double verification making this data incredibly accurate.