Accurate Direct Mail Data for Effective Campaigns.
Effective direct mail campaigns are tied to the accuracy of your mailing list
In addition to basic data points of names, addresses, phone numbers and e-mails, our opt-in data offers over 500 selects. We can build a custom audience for you or append your database with the desired data points that most other data providers simply cannot.
The effectiveness of any direct mail campaign—and your ROI—is tied directly to the accuracy of your mailing list. While having a large list may seem like the most important metric, accuracy is the overriding factor.
A massive and scrubbed master file
At Datastream Group we take great pride in our stringent hygiene processes which produce the cleanest, most up-to-date data available anywhere. Our Master File is huge consisting of 1 billion data elements, 325 million consumers and 120 million households. Our databases are derived from self-reported consumer data, completed forms and surveys, and compiled lists including publicly-available sources such as telephone listings, voter registrations. Our postal data are cleansed quarterly against NCOA and CASS so our clients are assured of receiving pristine data for pinpoint accuracy.