Reach your audience with the precision of connected TV (CTV), mobile, and display advertising
Buyers are looking for unique, privacy-compliant audience data—like publisher first-party data or retail data—which traditionally have not been available in data marketplaces due to consumer privacy and data leakage concerns. Another challenge buyers face is finding TV viewership audiences, which is becoming increasingly important to extend campaign reach.
Xandr is expanding the scope of Inventory Library to provide access to additional curated catalogs, composed of unique packages of data and inventory from select Curate partners and organized by categories—like retail media, TV viewership, search data, and more.
Datastream Group is one of those partners who will create campaigns with our data and push them to any DSP for distribution
TARGET AUDIENCES AND TAILOR YOUR NEXT CAMPAIGN
Connected TV (CTV)
Datastream Group connected TV marketing provides huge opportunities to really hone in on a target audience – using first-party and third-party data to target audiences and tailor campaigns accordingly. The ability to target on Connected TV provides better audience efficiency and reduces media waste, and the noise of reaching irrelevant viewers and households.
Display Advertising
Display advertising can be one of your most profitable advertising initiatives. When you combine strong call to action creatives and the marketing experts at Datastream Group to deliver performance centric conversion paths, you end up with a powerful solution that drastically improves your return on investment.
Mobile Advertising
Mobile advertising works very differently from traditional advertisements that run on the radio, TV, or newspapers for anyone to hear, watch, and read. Datastream Groups mobile advertising data allows marketers to customize the format, content, and targeting of those ads to reach a very specific audience.
Learn more. Contact a Datastream Representative today.