Accurate Data for Effective Campaigns
In addition to basic data points of names, addresses, phone numbers and e-mails, our opt-in data offers over 500 selects. We can build a custom audience for you or append your database with the desired data points that most other data providers simply cannot.
The effectiveness of any direct mail campaign—and your ROI—is tied directly to the accuracy of your mailing list. While having a large list may seem like the most important metric, accuracy is the overriding factor. Because our databases incorporate opt-in email addresses and mobile ID’s, you now have the ability to couple digital impact with offline campaigns for maximum efficiency. Datastream Group is recognized as having one of the world’s largest and most accurate databases in the industry.
A MASSIVE AND SCRUBBED MASTER FILE
At Datastream Group we take great pride in our stringent hygiene processes which produce the cleanest, most up-to-date data available anywhere. Our Master File is huge consisting of 1 billion data elements, 325 million consumers and 120 million households. Our databases are derived from self-reported consumer data, completed forms and surveys, and compiled lists including publicly-available sources such as telephone listings, voter registrations. Our postal data are cleansed quarterly against NCOA and CASS so our clients are assured of receiving pristine data for pinpoint accuracy. In fact, we are so confident in the quality of our data that we give our clients options on the confidence level of the data.