If part or all of your marketing plans include direct mail campaigns, Datastream Group has the databases and analytic tools that can refine your strategies to increase your ROI.
Direct Mail Knowledge is Power
Once your campaign is executed, our analytics team can help you understand with accuracy your delivery and response rates, exactly what messaging has worked best, conversion rates per campaign, and how various campaigns have impacted your overall conversion goals.
Analytics For Refinement and Greater ROI
Datastream Group can help you achieve greater effectiveness for your direct mail campaigns through our powerful analytical tools, but also incorporate data from your email outreach, internet advertising and mobile marketing so you can have a holistic view of your total market reach. Our analytics include:
- List Profiling
- List Segmentation
- List Acquisition
- List Hygiene
- Response Tracking
- Response Reporting
Harness the stream of big data. Datastream’s products and services transforms data into actionable intelligence to ensure successful campaigns and marketing programs while enhancing the customer experience.